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    3. Quick Specs:
      Industries:
      Education / Software & Information Technology
      Designed by:
      WebMechanix
      Developed by:
      WebMechanix
      Marketed by:
      WebMechanix
      CMS:
      WordPress
      Integrations:
      Pardot

      The Goals of this Redesign Project Were To:

      1. Improve user experience.
      2. Simplify the navigation to improve user experience.
      3. Improve content organization (Information Architecture) to allow the site to scale more efficiently.
      4. Conversion-focused template design to facilitate turning visitors into sales-qualified leads.
      5. Improve Google Analytics interaction and conversion tracking.
      6. Improve visual design to reinforce ANCILE’s brand and subsequent products.

      In a mere 10 weeks, we accomplished all those goals, delivering a beautiful new website that not only informs users and sells ANCILE’s products & services, but also works as a highly-maintainable and effective conversion tool for ANCILE’s internal marketing team.

      BEFORE:

      BEFORE

      AFTER:

      AFTER

      “I have to say I’m very impressed with the new website. It definitely has a great look to it. In the past, I think a lot of companies view ANCILE as a LMS and our new site definitely clarifies that is not the case. It’s a lot easier to find certain information and I noticed I can click through the various links at a much faster pace. Great improvement!!”

      –Rod Stobo, ANCILE Marketing Director

      If "USER SUCCESS = YOUR SUCCESS," then I think we've succeeded!

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